Opportunity Cost

by andy on April 3, 2009

Here’s an insightful post this week about the opportunity cost of starting a company in today’s economic environment.  The author asserts that the opportunity cost will never be more optimal, and that you would be crazy to go find a new job right now rather than start something yourself.

The article is a guest blog by Seth Godin for the “What Would Dad Say” blog run by G.L. Hoffman. What is rather ironic about the blog, that no one seems to have commented on in the 36 and counting comments, is that G.L Hoffman is the creator of LinkUp.com, a new website job board.  So you invite a prominent author and marketing guru to post on your site, to hopefully to help draw in folks looking for jobs, and he tells them – don’t do that.

Two key takeaways:

  • Go start a company
  • Be wary of guest bloggers



{ 3 comments… read them below or add one }

1 GL HOFFMAN April 3, 2009 at 8:49 am


To be honest with you, I think there are many more people who need THE best way to find their next job (last post at http://www.whatwoulddadsay.com) Was honored that Seth wrote one of his few guest posts for WWDS. And, if he helped a few people get their own thing started, good for him.
Thanks for reading and this article.

2 andysalo April 3, 2009 at 8:57 am

Hi GL,

I totally agree with you. I like your LinkUp site for several reasons, and I think it’s actually a good thing that 1) Seth wrote a great guest blog for you and 2) it was provocative.


3 Freshers Jobs in India April 5, 2009 at 1:19 pm

Interesting Read !!

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