I came across a site the other day while I was trying to solve a problem. I needed an electric dog fence, commonly called an Invisible Fence, except little did I know Invisible Fence(TM) is actually trademarked and they don’t like you calling it that. Similar to Kleenex, Q-tips, etc. The problem was that the Invisible Fence folks came to my house to give me a quote on installing a fence, and well, it’s expensive. Really expensive.
So that led me to ask is it really difficult to install one of these fences? Especially if I want to install it by just attaching it to an existing black wrought iron fence as recommended by the professionals? Searching for product reviews on electric dog fences led me to Dog Fence DIY. This is a web 2.0 site that is doing something right, and probably they don’t really think about that they are web 2.0, just that they are doing business in a good way. For example, giving you:
- Objective product reviews for several brands.
- An easy to digest competitive matrix, without them having a dog in that hunt – pun intended.
- Do-it-Yourself (DIY) instructions for choosing wire, installation, and carefully training your dog not to freak out when he gets buzzed the first time.
- Private consultation sessions over Skype with a webcam if you need help.
- An ongoing blog with lots of useful tips and tricks.
Best of all, there is no strong sales pitch. Just lots of helpful information, and oh by the way, they can also sell you whatever brand of dog fence you would like at a competitive price if you are inclined to DIY.
I don’t know about you, but I like people that do business this way. They “pay it forward”, and anticipate that good things will come. It worked with me.
What a good example that web 2.0 principles can be applied to [Anything]. Just fill in the [blank].
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