Perhaps the most important step you will take when starting your own company is to sign up beta customers. What type of product you are selling and the type of customers you are targeting will greatly affect how you plan to reach these folks.
However, regardless of how you reach out, the most effective way of qualifying them, learning about what they want, and seeing if they are interested in participating in your beta test is to conduct a survey. Survey Monkey is probably the most well known service for this purpose. Tried and true, Survey Monkey is inexpensive, feature rich, and has lots of reporting capabilities for when your survey is completed.
I’m starting my own company this very way. The company is focused on the For Sale By Owner (FSBO) market, for homeowners that either want to sell their home themselves, or sell it with limited help from a real estate agent - providing the homeowner with just the right amount of services they require. Since current FSBO sites are frankly stuck in the 90′s, there are a new generation of FSBO 2.0 tools that are needed – so that a web savvy, informed home seller can take advantage and save thousands of dollars when selling their home.
If you know anyone that has either sold their home in the past themselves, or is looking to do so soon – please let them know about the survey! They could be eligible for hundreds of dollars of free services by participating in the upcoming beta test.
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