A careful balancing act is needed when running your business. You must carve out a lot of time initially to strategize on how to build your business. You must also strategize on a regular, almost daily basis, as you research, fine tune and tweak the business model and long term goals. Your strategy is a set of plans to reach a set of goals. But most of your time is spent on tactics. You need to do all the things necessary to execute your plan. Your tactics are usually a laundry list of dozens of items you should prioritize and act on every week.
The key is to make sure that your tactics always correspond to a strategic goal. This can be a challenge. A good trick to ensuring tactics-to-strategy alignment is for every task ask yourself “why am I doing this?” What strategy does this support? If you can’t put a tactic in the bucket of something that supports your strategy, you should seriously question whether it is necessary.
Correspondingly, all tactics should be prioritized by where they fall on the list of strategic goals. This is a great way to prioritize your day. For example, your strategic goals may include getting five new customer wins by the end of the month, or doubling traffic to the website in six months, or increase revenue by 30% in three months. Every action item on your plate during the day should be weighed against that list of goals. Does the action support the goal? Yes? Proceed. No? Why are you doing it? If you don’t have a good answer to that, you need to re-prioritize.
No related posts.
Related posts brought to you by Yet Another Related Posts Plugin.
